In today’s hyper-digital landscape, having a physical store isn’t enough. With the right digital strategy, even local brands can experience exponential growth. In this digital transformation case study, we dive into how MSTY Enterprises helped a Delhi-based fashion brand completely overhaul its digital presence, achieving a 300% boost in online sales in just three months.
MSTY Enterprises designed a multi-phase digital transformation strategy, tailored specifically for the fashion retail segment:
Custom Website Development
Designed and developed a fast, mobile-optimized website using WordPress + WooCommerce.
Integrated a seamless product catalog, payment gateway, and delivery partner APIs.
Added features like Wishlist, Order Tracking, and Instagram Shop sync.
Content Writing & SEO
Researched fashion-related keywords and wrote optimized product descriptions and blog content.
Created SEO-optimized category pages for keywords like "fusion fashion Delhi", “handcrafted ethnic wear.”
Social Media Strategy
Rebranded the brand’s Instagram and Facebook pages.
Posted styled photoshoots and behind-the-scenes reels.
Ran Instagram Ads for new arrivals and sales campaigns.
Email Marketing Automation
Set up Mailchimp automation for cart abandonment, new signups, and post-purchase follow-ups.
Created bi-weekly fashion tips and styling guides to keep the audience engaged.
A mobile-friendly website is essential for e-commerce success.
Consistent SEO and blogging increase organic visibility.
Instagram marketing + automation = recurring sales.
Local brands can scale fast with the right digital foundation.
This digital transformation case study highlights how even traditional brick-and-mortar brands can unlock new growth avenues with expert digital intervention. At MSTY Enterprises, we specialize in creating tailor-made strategies that turn your goals into measurable outcomes.
Get in touch with us today and let’s write your success story next.
Office Address
No. 33 3rd Floor, 33A, Building, Rama Rd, Industrial Area,
Najafgarh Road Industrial Area, New Delhi, Delhi, 110015
Phone Number
+91 99107 41417
Email
info@mstyenterprises.com
Website
www.mstyenterprises.com
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